Fashion started in the beginning of time, when cave dwellers wore animal skins. The revolution in fashion was started by young teenagers who were like chameleons.
Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Lanvin is the oldest extant fashion house worldwide, having been founded by Jeanne Lanvin, who began making dresses in 1909 and millinery even earlier.Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris. 1909, Lanvin joined the Syndicat de la Couture, which marked her formal status as a couturière.
From 1923, the Lanvin empire included a dye factory in Nanterre. 1920s, Lanvin opened shops devoted to home decor, menswear, furs and lingerie, but her most significant expansion was the creation of Lanvin Parfums SA in 1924 and the introduction of her signature fragrance Arpège in 1927, inspired by the sound of her daughter's practising her scales on the piano. A later perfume, "My Sin," is widely considered one of the most unique fragrances, an animalic-aldehyde based on heliotrope.
One of the most influential designers of the 1920s and '30s, Jeanne Lanvin's skilful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark.
So what are the various modes in fashion?
Haute couture: Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.
Ready-to-wear: Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year.
Mass market: Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
There is a type of design called "kitsch" design originated from the German word "kitschen" meaning "ugly" or "not aesthetically pleasing." Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion." Often, high-waisted trousers, associated with the 1980s, are considered a "kitsch" fashion statement.
World fashion industry
Fashion today is a global industry, and most major countries have a fashion industry. Some countries are major manufacturing centres, notably China, South Korea, Spain, Germany, Brazil, and India. Five countries have established an international reputation in fashion design. These countries are France, Italy, the United Kingdom, the United States of America, and Japan.
American fashion design
The majority of American fashion houses are based in New York, although there are also a significant number in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the US is actually made. There are also burgeoning industries in Miami, Chicago and especially San Francisco. American fashion design is dominated by a clean-cut, urban, casual style; reflecting the athletic, health-conscious lifestyles of American city-dwellers. A designer who helped to set the trend in the United States for sport-influenced day wear throughout the 1940s and 50's was Claire McCardell. Many of her designs have been revived in recent decades. More modern influences on the American look have been Calvin Klein, Ralph Lauren, Vera Wang, Anna Sui, Donna Karan, Tom Ford, LaQuan Smith, Kenneth Cole, Marc Jacobs, Tory Burch, Elie Tahari, Michael Kors, Betsey Johnson and Tommy Hilfiger.
British fashion design
London has long been the capital of the UK fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Among the most notable UK fashion designers are Burberry, Paul Smith, Vivienne Westwood, Stella McCartney, John Galliano, Jasper Conran and Alexander McQueen The last British Haute Couture House is said to be Saint-Hill & Von Basedow.
French fashion design
Most French fashion houses are in Paris, which is the capital of French fashion. Traditionally, French fashion is chic and stylish, defined by its sophistication, cut, and smart accessories. Among the many Parisian couture houses are Balmain, Hermès, Louis Vuitton, Chanel, Yves Saint Laurent, Christian Dior, Givenchy, Balenciaga and Chloé, who display their work at the designer collections that are held twice a year. Although the Global Language Monitor placed it 3rd in the Media, after Milan and New York, French fashion is internationally acclaimed and Paris remains the symbolic home of fashion.
Italian fashion design
Milan is Italy's capital of fashion. Most of the older Italian couturiers are in Rome. However, Milan and Florence are the Italian fashion capitals, and it is the exhibition venue for their collections. Italian fashion features casual elegance and luxurious fabrics. The first Italian luxury brand was the florentine Salvatore Ferragamo (who has exported exquisite hand-made shoes to the U.S. since the 1920s); among the best-known, exclusive fashion names, another florentine Gucci is the greatest-selling Italian fashion brand, and third greatest in the world, with worldwide sales of $7.158 billion dollars. Other well-known Italian fashion designers Valentino Garavani, Dolce & Gabbana, Bottega Veneta, Etro, Emilio Pucci, Roberto Cavalli, Versace, Giorgio Armani, Fendi, Borbonese, Prada, Loro Piana, Byblos, Alberta Ferretti, Moschino, Ermenegildo Zegna, La Perla, Agnona, Laura Biagiotti, Lancetti, Iceberg, Carlo Pignatelli, MIla Schön, Roberta di Camerino, Solidea, Krizia, S.Nick Barua, Trussardi and Missoni. Even though Milan is the national and worldwide capital of fashion, Rome, Florence, Turin, Naples and Venice also contain many high-end fashion boutiques and are international capitals. But there are However, many designers that are not very famous... or not "equal" to the nominated before. some of this stilist are Armando Sauzullo, Arianna Morelli or Carmentea Tsparopulos.
Swiss fashion design
Most of the Swiss fashion houses are in Zürich. The Swiss look is casual elegant and luxurious. The fabrics manufactured in St. Gallen are exported to the most important fashion Houses all over the World (Paris / New York / London / Milan/ Tokyo). The first Swiss luxury brand is Alvoni from the italo/Swiss designer Marianne Alvoni.
Japanese fashion design
Most Japanese fashion houses are in Tokyo. The Japanese look is loose and unstructured (often resulting from complicated cutting), colours tend to the sombre and subtle, and richly textured fabrics. Famous Japanese designers are Yohji Yamamoto, Kenzo, Issey Miyake (masterful drape and cut), and Comme des Garçons 's Rei Kawakubo, who developed a new way of cutting (comparable to Madeleine Vionnet's innovation in the 1930s).
Indian fashion design
Most of Indian fashion designers are born from bollywood industry. The likes of manish malhotra are one of them. Indian fashion week etc has really beome very popular nowadays.Fashion industry is growing at a very good pace.
Malaysian fashion design
Bernard Chandran successfully market batik to all over the world. Other noted Malaysian fashion designer is Jimmy Choo.
So what are the professions in fashion?
* A fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
* A pattern maker (or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using an AutoCAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
* A tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
* A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school.
* A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
* A buyer selects and buys the mix of clothing available in retail shops, department stores and chain stores. Most fashion buyers are trained in business and/or fashion studies.
* A seamstress sews ready to wear or mass produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
* A teacher of fashion design teaches the art and craft of fashion design in art or fashion school.
* A custom clothier makes custom-made garments to order, for a given customer.
* A dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
* An illustrator draws and paints clothing designs for commercial use.
* A fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
* A model wears and displays clothes at fashion shows and in photographs.
* A fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
* A fashion journalist writes fashion articles describing the garments presented or fashion trends, for magazines or newspapers.
* An alterations specialist (alterationist) adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit the client, not all alterationists are tailors.
* An Image Consultant, wardrobe consultant or fashion advisor recommends styles and colors that are flattering to the client.
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